Promotions key to mansionpoker.com success

Promotions key to mansionpoker.com success

Mansion Poker has grown into a serious contender in the online poker market space with clever marketing – generally in the form of draw dropping promotions.

Taking a step back, it’s important to understand the history of mansionpoker.com to truly appreciate the impact their promotions have been, and how they shaped the new customer acquisition strategies of almost every online poker operator in the market place.

The majority of popular poker operators operate in a network, using their combined power to draw players to their site, and offer variety by linking together. Mansion Poker is different, they’re a stand alone operation who focussed on their software and creating a customised individual experience as close to the real life poker experience an online poker player would experience in any of the worlds glitzy casinos.  Best of all they did this with slick software that didn’t compromise connectivity with to many bells and whistles.

By starting as an independent or stand alone operator – they started with a customer base of zero – and no momentum from more experienced online poker partners with a critical mass of customers.  Early on they realised that big money offers were more enticing than range and volume of games. At Mansion Poker the key promotions for new customer acquisition were huge free rolls and added money tournaments with the biggest cash prizes seen in the online poker world before.

Now as part of an online poker network, they offer greater variety and in excess of $500,000 a month cash prizes – an enticing proposition which means new customer acquisition is always on the rise.