Loyalty rewarded at Mansion Poker

Loyalty rewarded at Mansion Poker

Loyalty marketing is big business – and now it’s starting to reach online poker.  With humble beginnings at the local coffee shop, and then in every supermarket, almost anywhere you spend money these days provides the opportunity to sign up to the organisation’s loyalty programme. Online poker is now on board with this concept – but the will have to be smart to ensure their online poker loyalty programme delivers true results for the operator and the online poker player.

Loyalty programmes have been around for the better part of a decade, and consumers are now savvy and don’t suffer poor loyalty offers well. In the world of online poker Mansion Poker is leading the way with a loyalty programme that is appealing to it’s members.  At Mansion Poker regular players are rewarded with VIP Poker Points for every game of online poker they play,  These points are calculated on a monthly basis and members are then allocated to one of five online poker rewards classes. The premise is simple the more you play the more you are rewarded.  These points are then translated into virtual dollars and online poker players with these reward points can then spend them in the Mansion Poker shop.

The next wave in loyalty innovation is what is known in marketing circles as surprise and delight.  This means recognising those truly valuable online poker players and rewarding them with real time valuable rewards, which are unexpected, and of significant value to register with the online poker player and increase their visit frequency.